As a human-centered research and strategy leader, I guide the development of technology, brand, and product experiences by uncovering unique insights informed by diversity, fueled by collaboration, and driven by a life-long vision to create inclusive experiences for all. I love to help teams learn together, synthesize knowledge, and bring their ideas to life through stories that solve big problems.

Currently, I am a Principal Researcher at Amazon driving foundational research programs for Amazon Search. I serve on the Search organization’s D&I steering committee to help Amazon become an inclusive experience from the inside-out.

Previously, I led the Insights Platform team at Uber, creating Uber's first insights knowledge base along with synthesis processes to increase the impact of insights globally and cross-functionally. At Uber, I led key research initiatives to inform the iterative strategy of Uber Rewards, one of the world’s largest loyalty programs, over three years from pre-development to a year post-launch.

I have founded consumer strategy practices at Method Products and VF Corporation and led Innovation Design at The Clorox Company. As a consultant, I have guided strategic initiatives for brand, product, and digital experiences for The Coca-Cola Company, Walmart, P&G, The Gap Inc., Toyota, Levi Strauss & Co., McDonald's, Pfizer, and IBM.

I am the founder of Redefining Having It All, a non-profit organization that celebrates the beautiful diversity of women's ambition globally through storytelling in support of female empowerment through education.

Having lived and worked in Taipei, New York City and Paris, and am now back in my childhood home in the San Francisco Bay Area, where my husband and I raise our two bi-racial boys to be curious, creative, culturally-aware, “woke” citizens of the world.